Report outline Example | Topics and Well Written Essays - 250 words

Report - Outline Example g cart into the UK will assist the marketer or company on whether there are factors that will play a role in achieving the business plan or it will highlight the obstacles that will act as a barrier in bringing an American hot dog cart into the UK (Griffin, 2010, 161). PEST analysis will be significant in measuring the growth or plan of bringing an American hot dog cart into the UK. It will highlight the political, economic, social and technological factors that may influence both negatively or positively the plan of introducing the cart into the UK market (Griffin, 2010, 161). The 4Ps will assist in marketing the cart into the UK markets as they will provide both the marketer with information regarding the product, price, place and promotional strategies used by to capture the markets (Cowan, 2012, 61). It will involve market Penetration into the UK market. Secondly, there will be market development of the product in the UK. Thirdly, there will product development of the American hot dog cart into the UK market. Lastly, the American hot dog cart will be exposed through a stage of diversification to improve on the carts used for transporting hot dogs (Dransfield, 2004,