EXECUTIVE SUMMARY After a successful show of the LG run into earpiece in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant selling manager I deliver supporter in the development and execution of a recess marketing syllabus that blends with LGs 51 years of betray right while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and take-away electronic devices that fuck off 3G capability, a touch screen interface, MP3 fraud and video calling. LG must(prenominal) entice consumers to switch from their handsets to the LG Watch Phone and mother gross revenue from new markets. Potential customers for this product get out be educated, modern and upwardly mobile: young treat Boomers (aged 45-49), Gen Xers (aged 30-44), and older Gen Yers (specifically, the ages of 25-29). These consumers forget make product, pric e and carrier device comparisons between the higher-end handsets: Samsung Omnia; blackberry bush Tour; and Apple iPhone. My universal marketing plan, with a plan launch during Q4 2010, outlines the follow3ing: optimal take aim markets; product alterations; price shave strategy; an efficient diffusion channel supporting LGs new LTE technology; and a persuasive promotional campaign.
It is anticipate that the LG Watch Phone will be launched in Canada in on November 25, 2010. The marketing plan will see a 15% increase in LGs consumer electronics sector by Q1 2011. Key Assumptions The 2008 global inlet did not severely run the performance of the consumer electronics indu! stry. We are flat at the end of Q3 2009. sparing recovery is slow with downwardly pressure on prices as consumers seek out wear out value for their money. Majority of suppuration in the consumer electronics industry is the portable electronics market characterized by miniaturization and technological convergence. The brand impartiality associated with LG is Stylish...If you want to get a full essay, order it on our website: BestEssayCheap.com
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