MAC COMPUTERS BRAND PERSONALITY mackintosh computers gestate been beside since 1982 as simple machines. In 1996 Apple started a break away called Im a mackintoshAnd Im a PC that customd grunge personality to sway f elderly to buy mac Computers over PCs. Over 60 TV ads were aired in 2006 resulting in 42% commercialize sh ar growth (McNamara, 2011). If Mac were a person, Mac would be a trendy, creative, handsome, man in his early 30s, non to old but old enough to be well-educated in his job, and fun. He would be laid back, the jeans and t-shirt sort, on the full down to earth. Mac wouldnt be super gymnastic but he would be fit and active. He would cast off a city loft and walk or physical exercise public transportation to work because he is environmentally conscious. As technology has improved, Mac Computers have always seemed to be on the cutting edge of the look. In the late 90s when futuristic was to a greater extent the popular look, Mac computers gave the buyer a choice of color and the computer/ superintend was very bubbly, laptops more rounded. In the mid 00s when tricky and contemporary was in style they went simple and slim with their contrive and back to immaterial design.
Now that industrial is the in look, Mac computers take up little space on a desk and laptops are do from aluminum and easily recyclable materials and are ultra set about weight (apple-history.com, 2011). FOURNIERS search Referring to the Dr. Fourniers research on relationships with branding, aft(prenominal) examining not only consumers brand choice but in addition thei r lives, she came up with 15 types of relati! onships people have with their brands (Aisner, 1999). When characterizing how customers bushel to Mac, customers relate as if Mac were a best friend. They substantiate it around for long periods and practically add to their collection without acquireting unblock of the old computer. undecomposed as relationships change with people so do the consumer-brand relationships. It is authorised for companies to understanding these relationships in order to keep their...If you want to get a full essay, order it on our website: BestEssayCheap.com
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