counseling onED OR break STRATEGY Objectives: -De quinte Focused or recess Strategy and Best-Cost provider Strategy -To know the advantages and disadvantages of receding Strategy and Best-Cost Provider Strategy -Describe the concept of offensive as well as justificatory strategies and their variants * counselingED OR street corner STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? break or Focus, is used to refer to a different or unique kind of market which is unremarkably limited in number. * Focus scheme based on low-cost * centralise on a narrow customer ingredient whipping the competition on lower cost * Focus schema based on differentiation * Offering niche customers a crossway customized to their of necessity * Overall objective of both focus strategies is to do a better job of serving a niche sharpen market than competitors * Keys to success * Choose a niche were customers have a distinctive pr eference, unique needs or special requirements * pose a unique mightiness to serve the needs of a niche tar vanquish market What Makes a Niche Attractive?
* too macroscopical enough to be profitable * Good growth electromotive force * Not faultfinding to the success of major competitors * brass doer has the resources to effectively serve the niche * Organization can throw itself against challengers through a superior ability to serve the niche * No competitors are focusing on the niche EXAMPLES OF FOCUS STRATEGIES -eBay for online auctions -Porsche for sports cars -Horizon and Comair (commuter airlines) to link major! airports with small cities -Jiffy Lube International, maintenance for aim vehicles -Bandag specialist in truck tire recapping FIVE STAGES TO high ADDRESS THE NICHE OPPORTUNITY There are fin stages to consider when attempting to address niche marketing opportunities. These stages are strategic planning, defining the mission and objectives, strategies and action, monitoring key projects and objectives, and...If you want to tolerate a full essay, order it on our website: BestEssayCheap.com
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